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Transcreation for marketing & advertising

How do you ensure that your ad copy has the right impact on your foreign audience and resonates with their culture? With a mix of translation and native writing - in short, transcreation.

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Coming up with cool taglines for your brand or product is challenging enough in your own language, but it becomes even more complicated when you are targeting customers from a different culture.

 

Should you translate your tagline literally in their language? If you do, chances are that your ad copy will fall flat because of the cultural barrier. In the worst case, you might even offend someone.

 

To elicit the right reaction in your foreign audience without getting lost in translation, you need a professional transcreator with native cultural expertise to rewrite your message so that it truly speaks to your audience's heart.

 

This is where we come in.

SPECIALISTS IN CREATIVE TRANSLATION

The best transcreation partner for high-visibility creative content

Translating client-facing creative copy is as challenging as writing it. Get the results you want with our professional transcreation services blending translation, copywriting and marketing experience.

Native
cultural
expertise

Expert marketing translators and copywriters

30+ languages
and local variants available

Woman with green shirt working at laptop

OUR TRANSCREATION KNOW-HOW

We transcreate all types of creative copy

Some phrases are charged with double meanings and imbued with cultural references. They require exceptional creativity and cultural awareness to replicate the same effect in another language. Leverage our native expertise to seamlessly localise:

  • Puns, jokes and humour

  • Slogans, taglines and product names

  • Newsletters and promotional messaging

  • Social media ads

A CURATED PROCESS

Each project is unique, and we tailor our transcreation process to your needs.

We are flexible and adapt our approach to each project. As an indication, here is what you can expect for the translation of a tagline.

1.
Research & brainstorm

After a thorough research of your brand and competitors, our bilingual copywriters and editors jot down ideas.

2.
Delivery of
2-3 versions

We propose a few options with an explanation of the reason behind it and a back-translation.

3.
Review & feedback

We receive your feedback and produce a final version that is in line with your brand and purpose. You are good to go!

TESTIMONIALS

What our transcreation clients say

"We would like to thank Favella Translations for their invaluable collaboration.

They transcreated a wine brochure for us and edited a set of product sheets for our wines. Their service was excellent, responsive, accurate and punctual. In terms of promptness, the customer service was perfect, despite the very tight timeline requested by the client.


It was a pleasure working with them!"

— Valentina Vesco, Account Duty Free & Travel Retail at BOTTEGA S.p.A.

BOTTEGA logo

Contact our transcreation team today

Speak with us

Call our Head Translator Monica for a faster quote:

Get a fast fee quote

WhatsApp or email our Head Translator Monica:

  • Attach the file(s) you want to translate.

  • Let us know your timeline and any special requests.

Leave us a message

Thank you for reaching out! We will be in touch soon.

LOOKING FOR SOMETHING ELSE?

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Certified Translation

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